ABOUT US

We’re Tina and Dana, the team behind The Content Set. We met almost two decades ago at CBS, and what started as a great working partnership turned into a shared career as content professionals built in entertainment and streaming. We’ve spent over twenty years leading effective content strategy campaigns for some of television’s most recognized series and brands.

Together, we’ve shaped campaigns and audience strategy for CBS and Paramount+ for shows like Criminal Minds, SEAL Team, Big Brother, The Young and the Restless, The Price Is Right, the CSI and NCIS franchises, and major award shows including The Grammys and The Tonys. Our work has always centered on one thing: understanding what makes people pay attention and stay engaged.

Over the years, we discovered that we work best as a team. Together we bring a strategic eye for storytelling and big-picture clarity, operational leadership and a deep understanding of how to turn ideas into digital content strategy that performs. That combination helped us build audiences in some of the most competitive spaces in media.

We created The Content Set to bring that level of expertise to businesses that deserve real strategy without the overwhelm. We know what it takes to grow a brand because we’ve done it for years. Now we do it in a way that’s personal, collaborative, and built to support you.

For us, great content is never just about posting. It is about telling your story with intention so your audience leans in, connects, and stays. Our job is to help you show up with confidence, clarity, and content that actually works.